Lincoln Logo (2019-Present)
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|Henry M. Leland
|Dearborn, Michigan, United States
|Ford Motor Company (1922–present)
The Lincoln Motor Company (also known simply as Lincoln) is an American luxury automobile brand, operated under the Ford Motor Company. Founded in 1917 by Henry M. Leland and acquired by Ford in 1922, Lincoln has been manufacturing vehicles intended for the upscale markets since the 1920s. Lincoln's prevalent competitor Cadillac, was also founded by Henry M. Leland having acquired the assets of the Henry Ford Company, Ford's second company. While Lincoln was the best selling luxury marque in the United States for an extended period of time, Lincoln lost ground to its competitors, from both imported luxury marques like Lexus and Infiniti, and from the Ford Motor Company's own foreign luxury brands.
Lincoln Logo (2012)
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Over the years, many theories on the origin of Lincoln’s emblem have developed. On one hand, people assert it’s a compass with hands directed to the four corners of the earth. This showed the brand’s intent to spread its vehicles across the world. Others assert the emblem, often called the Lincoln Star, is a celestial body that reflects the brand’s opulence and radiance. Still others claim the badge has no real meaning behind it.
Lincoln Logo (1968)
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Since 1958, Lincoln has used a framed four-pointed star as its brand logo. Introduced on the Continental Mark II in 1956, the four-point star has undergone various modifications in appearance, but has remained nearly unchanged since 1980.
The color of Lincoln logo is silver. It is mainly used for Lincoln Star which is located above the company’s name. This color reflects elegance, luxury and unique style which can be found in every model produced by this world’s famous automaker.