HD Png, Logo Meaning, Brand Overview, Related Products
PresentCurrent Pirelli Logo
Pirelli Logo Meaning
According to Pirelli, the logo came about after the company's US representative requested a symbol that he could use on advertising. Its overstretched P almost makes a 'varoom' sound as it accelerates across the page, forming a roof over the other letters in the tyre brand's name.
“The elongated P with its clever shift from thick to thin and back was a highly evocative way to portray the elasticity of Pirelli’s premium products.”
Founder: Giovanni Battista Pirelli
Headquarters: Milan, Italy
Official Site: www.pirelli.com
Pirelli & C. S.p.A. is an Italian multinational company based in Milan, Italy, listed on the Milan Stock Exchange since 1922, with a temporary privatization period by the consortium led by the Chinese state-owned enterprise ChemChina.
As of 2019, Pirelli is the 7th largest tire manufacturer behind Bridgestone, Michelin, Goodyear, Continental, Sumitomo and Hankook, and is focused on the consumer business (tyres for cars, motorcycles and bicycles).
Learn More: Pirelli Wiki
In an attempt at standardisation, in 1982 Salvatore Gregorietti of Unimark drew up a manual with instructions on how the logotype was to be used with the approved designs of the letters "R" and "E". In 1997 Pierluigi Cerri edited a bilingual handbook laying down the colour standards of reference.
-  ^ YouTube: How to Draw the Pirelli Logo