Abarth Logo (Present)
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Abarth Information
Founded	1949
Founder	Carlo Abarth
Headquarters	Turin, Italy
Parent	FCA Italy
Owner	Fiat Chrysler Automobiles
Official Site	www.abarth.it
Overview	Abarth & C. S.p.A. is a racing car and road car maker founded by Italo-Austrian Carlo Abarth in 1949. Its logo is a shield with a stylized scorpion on a red and yellow background. Abarth & C. S.p.A. is a fully owned subsidiary of FCA Italy S.p.A. (formerly Fiat Group Automobiles S.p.A.), the subsidiary of Fiat Chrysler Automobiles (formerly of Fiat S.p.A.) controlling its European automotive production activities.

Abarth Symbol
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The emblem adorning Abarth vehicles is a stylized scorpion on a yellow-and-red shield. The red, white, and green stripe across the top represents the colors of the Italian flag. Although Abarth himself was born in Austria, he identified strongly with Italy’s automotive heritage, where he moved to and founded Abarth & C. The badge sometimes features a lightning bolt of these three colors behind the shield.

Abarth Scorpion Logo (black)
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The fierce creature—the focus of the logo—represents the astrological animal of founder Karl Alberto Abarth, who was born on November 15, 1908, under the Scorpio zodiac sign. According to rumors, he chose it because it was an ugly creature that wasn’t likely to be imitated in other logos.

The shield is a common part of automotive logos, representing victory and prestige. Its red and yellow colors are often seen in the racing world, emulating immense passion and energy.