Audi Sport Logo (Present)
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|Audi Sport GmbH Information
Audi Sport GmbH, formerly known as quattro GmbH, is a high-performance division of Audi, a division of the Volkswagen Group.
Founded in October 1983 as quattro GmbH, it primarily specialises in producing high performance Audi cars and components, along with purchaser specified customisations. The company's former name was an homage to Audi's original four-wheel drive rally-inspired road car—the Audi Quattro. In 2016, the company was renamed Audi Sport GmbH.
Audi Quattro Logo (black)
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Although "quattro GmbH" as a company may be relatively unknown, compared to its parent, Audi, its core products include the Audi RS4, the Audi RS6 and the Audi R8. Furthermore, it is a 'closed company', in that it does not sell its automobiles directly to the public via franchised outlets under its own brand name; instead, they are sold under the Audi marque. However, it does now sell 'quattro GmbH' branded lifestyle products and accessories via Audi franchised outlets and Audi Forum such as that located in the Allianz Arena on the northern outskirts of Munich, Germany.
Audi RS Logo
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The "RS" initials are taken from the German: RennSport – literally translated as "racing sport". RS is Audi's highest trim level, positioned above the "S" ("Sport") specification level of Audi's regular model range. RS cars are usually produced in limited numbers over a limited time scale (historically, nearing the end of the production run of a certain model, before a new evolution or generation of the same model), and pioneer some of Audi's latest and most advanced technology and engineering prowess; therefore, "RS" cars could be described as (and are often marketed via television advertising as) "halo vehicles". Whilst RS cars generally command a much higher purchase price, compared to their 'lesser' brethren, they also retain very high residual values too.
Audi S line Logo
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S line is a trim specification that is offered on many Audi models. Whilst the individual S line parts and components are designed and manufactured by quattro GmbH, Audi "S line" cars are still manufactured in the same AUDI AG factories, on the same production lines as their related models with differing trim levels. Cars with "S line" trim should not be confused with high performance "S" and "RS" models.
Audi Sport GmbH is related to Audi in a similar manner to other German car manufacturers' "performance divisions" – such as "Mercedes-AMG GmbH" and Mercedes-Benz, "BMW M GmbH" and BMW, "Volkswagen R GmbH" and Volkswagen, or "Opel Performance Center GmbH" and Opel.