2020-PresentCurrent BMW Logo

Current BMW Logo (blue & white)Download (PNG)

BMW Logo Meaning

For only the fifth time since its introduction in 1917, BMW is redesigning its logo, the famous roundel.

For a long time, the blue and white are often thought to be a spinning propeller, to honor BMW's aircraft-engine beginnings, but the truth is a little different. For BMW, the blue and white colors of the BMW logo symbolized the Bavarian flag colors and represented the company’s origin.

Flag of Bavaria (lozengy)Flag of Bavaria (lozengy)There are officially two flags of Bavaria: the striped type, and the lozenge type, both of which are white and blue.

The company’s home state of Bavaria was also to be represented on the company logo. The quarters of the inner circle on the BMW logo display the state colors of the State of Bavaria – white and blue. But they are in the inverse order (at least as far as heraldic rules are concerned, where you read clockwise from the top left). The reason for this inverse order of blue and white in the BMW logo was the local trademark law at the time, which forbade the use of state coats of arms or other symbols of sovereignty on commercial logos.

Source (BMW): Learn what the BMW emblem really means

Brand Overview

Founded: 1916

Founder: Karl Rapp / Camillo Castiglioni / Franz Josef Popp

Headquarters: Munich, Germany

Official Site:

BMW (The name BMW is an abbreviation for Bayerische Motoren Werke) is a German automobile company founded in 1916, it also owns and produces Mini cars and Rolls-Royce Motor Cars. BMW is one of the three best-selling luxury automakers in the world, along with Mercedes-Benz and Audi.

The terms Beemer, Bimmer and Bee-em are sometimes used as slang for BMW in the English language and are sometimes used interchangeably for cars and motorcycles.


"Sheer Driving Pleasure" (Worldwide). "The Ultimate Driving Machine" (United States, United Kingdom). "The Ultimate Driving Experience" (Canada). "Freude am Fahren" (Germany).

Learn More: BMW Wiki

Other Logos

2020-PresentOther Versions (grey)

Current BMW Logo (Blue & grey)Download (PNG)

Current BMW Logo (blue & white & grey)Download (PNG)

The first update in over 20 years, BMW's new-look logo is a "pared-down and two-dimensional" version of its iconic blue-and-white circle design, swapping the signature black rim for a transparent border.

1997-2020Old BMW Logo

BMW Logo, Size:(1200x1200)Download (PNG)

The BMW logo contains a think black circle which is bordered by a smooth silver outline holding company’s name in a prominent position. The core of the circle is broken up into four quadrants with national colors of Bavaria – white and blue.

1917-2020BMW Logo Evolution


This is how the BMW logo changed over the years.

The BMW logo is widely regarded as one of the finest car logos in the history of graphic design. The BMW logo comprises of three powerful colors; namely blue, white and black. While the black color stands for the elegance and excellence of the company, the white represents purity and charm. The blue color, on the other hand, signifies the strength and reliability of its products.

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