2021A New Black & White Version
2014-PresentCurrent Cadillac Logo
In 2021, Cadillac introduced a new black and white version of its signature crest on its digital properties and will follow it with a monochromatic illuminated badge that will debut with the Lyriq electric SUV in 2023 year.
The color version will continue on the legacy internal combustion engine models while the new one will roll out with the electric models that will be replacing them until it becomes an all-electric brand in 2030.
Cadillac Logo Meaning
The company is named after French explorer Antoine de la Mothe, sieur de Cadillac, who had founded Detroit in 1701.
The Cadillac Motor Company adopted Antoine Laumet de Lamothe Cadillac's coat of arms as their logo in 1905, and registered it as a trademark in 1906. By using a coat of arms, the company suggested their car was connected to luxury, elegance, and an aristocratic tradition.
The family coat of arms of Antoine de la Mothe Cadillac
1950s Cadillac Logo
The shield denotes the courageous origins of a noble family, being taken from the shape of shields used by the crusaders. It is composed of four quarters.
The first and fourth quarterings display the arms of the Mothe family. The birds, called "merlettes," are adaptations of the martin, but without legs or beaks.
The second and third quarterings are believed to have been added to the Mothe coat of arms after a favorable marriage which increased the family's estates. The colors indicate "prowess and boldness in action" (red), "purity, charity, virtue and plenty" (silver), and knightly valor (blue). The repetition of the crossbar or "fess" indicates more knightly valor during the Crusades.
Source (GM Media): The Cadillac Crest
Founded: Aug 22, 1902
Founder: Henry M. Leland, William Murphy, Lemuel Bowen
Headquarters: Warren, Michigan, United States
Owner: General Motors
Official Site: www.cadillac.com
Cadillac, formally the Cadillac Motor Car Division, is a division of the U.S.-based General Motors (GM) that markets luxury vehicles worldwide. Its primary markets are the United States, Canada, and China, but Cadillac-branded vehicles are distributed in 34 additional markets worldwide.
Slogan — "Standard of the World"
Learn More: Cadillac Wiki
2014-PresentCadillac Logo (full)
The Cadillac logo has undergone a multitude of changes since the brand's inception in 1902. The most recent change took place in 2014, when Cadillac did away with the laurel wreath, leaving the crest by itself, albeit in an enlarged fashion.
The color scheme - black against gold - denotes wisdom and riches. The "fess," or lateral bar, also was an award for valiant conduct during the Crusades, and symbolized that the holder always would be ready to stand up for the public welfare.
1 of 3On the Front Grille
2 of 3The Pillar Badge
3 of 3On Steering Wheel
Cadillac logo contains wide range of colors including black, red, grey, yellow, sliver and blue. Every color has its own special meaning. They symbolize creativity, excellence, passion, grandeur and business responsibility established by the automaker.