2002-PresentCurrent Ferrari Logo
Ferrari Logo Meaning
Ferrari’s symbol can be traced to the Italian fighter ace Francesco Baracca who painted the black prancing horse onto the fuselage of his plane. He recorded 34 kills and was killed in 1918, becoming a national hero.
In 1923, a car-loving Italian from Modena called Enzo Ferrari met the mother and father of Baracca. Baracca’s mother told Ferrari to paint the prancing horse on his cars as it would give him good luck. Ferrari did so and added the splash of yellow, the color of his birthplace, Modena.
YouTube: The genesis of the Ferrari brand