Genesis Logo (Present)
|Headquarters||Seoul, South Korea|
|Parent||Hyundai Motor Company|
Genesis Motors is the luxury vehicle division of the South Korean vehicle manufacturer Hyundai Motor Group. Initially envisioned along with the plan for Hyundai's new luxury sedan Hyundai Genesis in 2004, the Genesis brand was officially announced as a standalone marque on 4 November 2015.
Genesis Text Logo
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Hyundai introduced "Concept Genesis" in March 2007 as a "progressive interpretation of the modern rear-wheel drive sports sedan". The idea for the Genesis was conceived in 2003.
Manfred Fitzgerald, former director of brand and design at Lamborghini, will lead the brand as senior vice president. Luc Donckerwolke, former design director of Volkswagen Group's Bentley, Lamborghini and Audi, was appointed to lead the design of the brand from early 2016, and will work together with Hyundai-Kia's chief designer Peter Schreyer. Albert Biermann, former head of BMW's M performance division, is overseeing the tuning and performance of Genesis vehicles.