Mercury Logo (1980-Present)
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|Dearborn, Michigan, United States
|Ford Motor Company
|"New Doors Opened"
Mercury is a defunct American-market division of automobile manufacturer Ford Motor Company. Created in 1937 by Edsel Ford, Mercury was an entry-level premium brand intended to bridge the price gap between the Ford and Lincoln vehicle lines. As similar brands, Buick and Oldsmobile played a similar role within General Motors while Mercury competed against the namesake brand of.
Mercury Symbol (black)
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The first Mercury logo was a side profile of the Roman god with his iconic winged hat. It went through many tweaks and iterations, functioning well as a hood ornament.
In the 1980s, the current logo arrived. With nicknames like the “waterfall,” “winding road,” and “hockey stick,” the emblem took on multiple meanings, including being a depiction of Mercury’s winged helmet. The three-arc design suggests mobility. It remained silver until it was retired, the color of the element Mercury.