2020-PresentCurrent Nissan Logo

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Nissan Logo Meaning

For decades more, Nissan's logo has stayed true to a belief held by its founder Yoshisuke Aikawa, "Shisei tenjitsu o tsuranuku," which he interpreted to mean, "If you have a strong belief, it penetrates even the sun."

Nissan's new logo comes alive as it pivots to the future while staying proudly connected to its rich heritage, and tradition of innovation. The company name remains at the center of the logo, communicating an instantly recognizable brand that evokes past milestones and memories while also conveying evolution.

"Inspiration was drawn from breakthroughs in science, technology and connectivity, the aim to make the new logo "thin, light, and flexible." Conveys that Nissan is driving towards an electrified future.

Not only is the Nissan name an abbreviation for the original company, it's also a combination of Japanese characters “ni” (“sun”) and “ssan” (“product” or “birth”). The meaning of the Nissan logo comes from the "classic" Datsun Logo, based on the flag of Japan and Japan's nickname as the "Land of The Rising Sun".

Source: Redesigned Nissan logo signals a fresh horizon

Brand Overview

Founded: 1933

Founder: Masujiro Hashimoto, Yoshisuke Aikawa

Headquarters: Nishi-ku, Yokohama, Japan

Official Site:

Nissan Motor Company Ltd (often shortened to Nissan), is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama. The company sells its cars under the Nissan, Infiniti, and Datsun brands with in-house performance tuning products labelled Nismo.

The name 'Nissan' originated during the 1930s as an abbreviation used on the Tokyo Stock Exchange for Nihon Sangyo.

Nissan's slogan has been "Innovation That Excites" in the United States.

Learn More: Nissan Wiki