Polestar Logo (Present)
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Polestar is the official Volvo Cars performance company and brand, based in Gothenburg, Sweden. Polestar develops electric performance cars, high-performance cars based on Volvos and offers technical and cosmetic upgrades to enhance Volvo models. Until 2015, Polestar Performance was a division of Polestar along with the Polestar racing team. and prototypes. Volvo announced in July 2015 that it had purchased Polestar Performance. The racing team will remain under the direction of Christian Dahl, changing name from Polestar Racing to Cyan Racing. A close cooperation with Polestar is maintained with Cyan Racing becoming official motorsport partner to Polestar, the Volvo Cars performance brand.
Polestar Text Logo (black)
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In June of 2017, Volvo announced Polestar would begin producing high-end electric performance cars under its own name and badge, to compete with brands like Tesla Motors.