Porsche Logo Meaning

The horse on the Porsche logo, which was taken from Stuttgart’s Coat of Arms, represents the stud farm (a term for a horse-breeding farm, so “stud farm” in German is Stuttgart or Stuotgarten) on which the city was built.

Coat of arms of Stuttgart

In addition, The antlers and the black/red stripes on the logo were influenced by the Free People's State of Württemberg seal, as the state colors are black and red.

Coat of arms of Württemberg

The Porsche symbol pays homage to Stuttgart, where Porsche’s headquarters are located. Württemberg’s old coat of arms is the Porsche logo’s origins and a part of Germany’s history.

Today, the Porsche logo is a symbol of wealth, status and car performance. The Porsche logo is widely regarded as one of the most memorable, enduring and widely recognized logos in the automobile industry.

YouTube: How It's Made: the Porsche Crest