Renault Samsung Motors Logo (1994-Present)
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|Renault Samsung Motors Information|
|Headquarters||Busan, South Korea|
Renault Samsung Motors, also known by the acronym RSM, is a South Korean car manufacturer headquartered in Busan where its single assembly site is also located, with additional facilities at Seoul (administration) and Giheung (research and development). It was first established as Samsung Motors in 1994 by the chaebol Samsung, with technical assistance from Nissan. The company started selling cars in 1998, just before South Korea was hit by the Asian financial crisis. In September 2000, it became a subsidiary of Renault and adopted its present name, although Samsung maintained a minority ownership. RSM markets a range of cars, including electric models and crossovers.
Renault Samsung Motors Logo
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Renault Samsung Motors has two logos: the corporate logo and the marque logo. The first is for corporate communications and is an adaptation of the Samsung Group's logo. The second is the "storm's eye" logo which is used as marque's badge and in advertising. The advertising slogan of Renault Samsung Motors is Discover the Difference and was introduced in 2009. According to the company, it refers to the distinct quality of its products.