Suzuki Logo (Present)
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|Hamamatsu, Shizuoka, Japan
The Suzuki Motor Corporation is a Japanese manufacturing company producing a range of small automobiles, a full range of motorcycles, outboard motors, and a variety of other small combustion-powered engine products. Suzuki’s domestic motorcycle sales volume is the third largest in Japan.
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The Suzuki logo comprises of a stylized “S”, the company’s initial, and the full name “Suzuki” next to it. First introduced in 1954, it has successfully stood the test of time for almost six decades now. The logo is an ideal example of a simple, clean and consistent, yet visually appealing and authoritative insignia. It is often considered as one of the most memorably and easily recognizable logos in the automotive industry.
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Suzuki logo is arguably one of the most long-standing and globally recognized emblems in automotive world. Introduced in 1958, four years after the first Suzuki car had been built, the emblem featured a stylized ‘S’ letter, the initial of the brand’s name. Completed with full Suzuki name, the logo has become an icon.
The present variant of Suzuki logo is designed in red and blue colors. The red color represents passion, integrity and tradition, while the blue stands for excellence and grandeur. The earliest Suzuki logo was designed in black and white palette. The emblem, seen of the company’s vehicles, is all silver.