Toyota Century

Toyota Century Logo Meaning

The "Century" derived its name from the 100th birthday of Sakichi Toyoda (born 14 February 1867), the founder of Toyota Industries.

The gold phoenix logo used throughout is called the Hō'ō (鳳凰) or Fushichō (不死鳥) from Asian mythology, representing the Imperial House of Japan, and the image can be found throughout Asia, such as the Kinkaku-ji in Kyoto.

Inspired by the hou-ou, the Japanese phoenix, this symbol is one of many reminders of all the Japanese cultural and artistic traditions incorporated into the Century.

Brand Overview

Founded: 1967

Manufacturer: Toyota Motor Corporation

Official Site:

The Toyota Century is a large four-door limousine produced mainly for the Japanese market, serving as Toyota's flagship car within Japan; whilst globally the unrelated Lexus LS series is Toyota's flagship luxury model outside Japan.

Although the Century is a premium, full size luxury sedan, it is not available at Japanese Lexus dealerships; it can only be purchased at specifically identified Toyota Store locations.

Learn More: Toyota Century Wiki