Starfire Tires is an associate brand of Cooper Tires. The brand has been positioned by its parent company’s interest in the manufacturing of reasonably priced tires without reducing the performance offered, and the quality of each model.

The brand offers an affordable range of tires geared towards performance, passenger, truck, crossover, and sports utility vehicles. The brand is known for creating quality tires, which offer good mileage and adequate performance gains, keeping in mind their price range.