Vogue Tyre and Rubber Co., also known as Vogue Tyre, is an American company providing custom luxury tires, wheels, and car accessories. The company was founded in 1914 in Chicago, Illinois by Harry Hower and then in 1940, sold to Lloyd O. Dodson who remained its chairman until his death in March 1996. Vogue Tyre invented the whitewall and patented the gold stripe in the 1960s for additional style.

The brand was the first to incorporate the use of white sidewalls in its tire design. In the 1960’s they updated the classic look with an accompanying golden stripe to create another iconic look. Through its timeless, unique aesthetic, and presence in music videos, the brand has become a pop culture icon.