Alfa Romeo Logo (2015-Present)
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Alfa Romeo Information
Founded	24 June 1910
Founder	Nicola Romeo Ugo Stella Alexandre Darracq
Headquarters	Turin, Italy
Parent	FCA Italy
Owner	Fiat Chrysler Automobiles
Official Site	www.alfaromeo.com
Name	The company's name is a combination of the original name, A.L.F.A. (Anonima Lombarda Fabbrica Automobili) and the last name of entrepreneur Nicola Romeo, who took control of the company in 1915.
Overview	Alfa Romeo Automobiles S.p.A. is an Italian car manufacturer. Founded as A.L.F.A. on June 24, 1910, in Milan, the company has been involved in car racing since 1911. It was owned by Italian state holding company Istituto per la Ricostruzione Industriale between 1932 and 1986, when it became a part of the Fiat group. In February 2007, the Alfa Romeo brand was transformed into the current Alfa Romeo Automobiles S.p.A., a subsidiary of Fiat Group Automobiles, now Fiat Chrysler Automobiles Italy.

Alfa Romeo Logo (1982)
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Alfa Romeo badge is made in round shape which encloses heraldic red cross, huge snake eating a man and golden Alfa Romeo letters which are located on the top of the circle. Milano writing is underneath. Nothing is known for sure about the fact why the founder chose such shape for his company’s logo.

Alfa Romeo Symbol (black)
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The Alfa Romeo logo is widely regarded among the best car logos in the history of graphic design – despite the fact that the emblem has undergone numerous modifications over the years. Its earliest version was an elusive one which was introduced in 1910. It is believed that the badge depicted the coat of arms of the Visconti family which was, at the time, the most influential and respected family in Milan. The emblem also carried a Red cross on a white background.

On 24 June 2015, 105th anniversary of the company, a completely new logo was unveiled at a press event at the Alfa Romeo Museum; together with the Alfa Romeo Giulia that was introduced alongside it, is part of the brand's relaunch plan. The redesign was carried out by Robilant Associati, who had previously reworked several other Fiat Group logos—including Fiat Automobiles' and Lancia's. The colours have been reduced to three: the green of the biscione, the red of the cross, and the dark blue of the surrounding ring. Other notable changes are new type face, and the disappearance of the split white and light blue fields, replaced by a single silver textured background.