Audi

2016-PresentCurrent Audi Logo

Audi Logo Meaning

The company name is based on the surname of the founder, August Horch. “Horch”, meaning “listen” in German, becomes “Audi” when translated into Latin.

When the Auto Union was formed, the four rings appeared as a symbol for the first time.

In 1932, the four companies Audi, DKW, Horch and Wanderer joined together to form Auto Union AG, which would later become AUDI AG. And the company needed a new logo. The four interlocking rings were born.

Source: Why does the Audi logo have four rings?

Brand Overview

Founded: July 16, 1909

Founder: August Horch

Headquarters: Ingolstadt, Germany

Owner: Volkswagen Group

Subsidiaries: Lamborghini, Audi Sport GmbH, Ducati, Italdesign Giugiaro

Official Site: www.audi.com

Audi AG, also simply known as Audi, is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi has been a majority owned subsidiary of Volkswagen Group since 1966. Audi, along with BMW and Mercedes-Benz, are among the best-selling luxury automobile brands in the world.

Audi's slogan is Vorsprung durch Technik, meaning "Being Ahead through Technology."

Learn More: Audi Wiki

Other Logos

2009Audi Logo

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The logo was lately changed in 2009, to celebrate Audi’s 100th birthday. The chrome color of the Audi logo is bright and slick, which lends it a very modern and sophisticated touch.

1985Audi Logo

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Since 1985, the company and its product have once again shared the same name: Audi. In the 90s, the Ingolstadt company once again concentrated on the rings, this time with a three-dimensional look.

1932Audi Logo

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The Audi symbol is four rings that reflect the four manufacturers of Auto Union. This Audi emblem signs the association of the brand Audi with others: Horch, DKW, Wanderer: the initial ring from at the left side represents Audi, the next represents DKW, the third is Horch, then the fourth ring is Wanderer.

1909Audi Logo

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Audi’s first logo, when it was founded in 1909, was an upside-down triangle with a #1 on top of it, obviously drawing attention to the brand’s self-proclaimed superiority.

In 1910, the brand's first car, the Audi Type A 10/22 hp (16 kW) Sport-Phaeton, entered the market. It is considered to be the oldest vehicle under the Audi name. A total of 140 vehicles were produced.