Jaguar Logo (2012–Present)
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Jaguar Information
Founded	1922
Founder	William Lyons William Walmsley
Headquarters	Whitley, Coventry, United Kingdom
Parent	Jaguar Land Rover (since 2013)
Owner	Tata Motors
Slogan	"How Alive Are You?"
Official Site	www.jaguar.com
Overview	Jaguar is a British car manufacturer founded in 1922, is now a division of Jaguar Land Rover owned by Tata Motors, which purchased it from Ford in 2008.

Jaguar Emblem
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Because Jaguar occupies both the performance and luxury markets, its competition is particularly diverse. It includes Porsche, Mercedes-Benz, BMW, Lexus, Cadillac, Infiniti, as well as Lincoln in the U.S..

Jaguar Symbol (green)
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The earliest version of the Jaguar logo was introduced in 1935, but the current “leaping jaguar” logo was unveiled years later in 1945. A large white spotted feline, Jaguar has been a traditional symbol of speed, strength and power.

Jaguar Symbol (black)
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The latest Jaguar logo, updated in 2012, is designed in silver, metallic grey and black colors. As long as it is a tridimensional figure, gradient colors are used to highlight the shades that make the jaguar posture look rich and animate. The most frequent colors used in the Jaguar logo are black, golden and metallic grey. While the black color embodies elegance, integrity and high performance, the metallic grey and silver colors are a perfect illustration of sophistication, modernity and perfection. However, the emblem that can be seen on radiator grills and wheels has the red font on several models to stress on performance and passion.

The Jaguar logo is featured on the hood of most Jaguar models. It is widely regarded as one of the most popular and instantly recognizable car logos in history.