Maserati Logo Meaning

The trident logo of the Maserati car company is based on the Fountain of Neptune in Bologna’s Piazza Maggiore.

Piazza Maggiore's Neptune and his tridentThe Fountain of Neptune is a monumental civic fountain located in the eponymous square, Piazza del Nettuno, next to Piazza Maggiore, in Bologna, Italy.

In 1920 one of the Maserati brothers, artist Mario, used this symbol in the logo at the suggestion of family friend Marquis Diego de Sterlich. It was considered particularly appropriate for the sports car company due to fact that Neptune represents strength and vigor; additionally the statue is a characteristic symbol of the company’s original home city.