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PresentCurrent Continental Logo
Continental Logo Meaning
The most widely believed theory of the horse logo is that it all began when a veterinarian named Hartmann invented hoof buffers which were made from soft rubber and prevented horses from slipping on icy surfaces. The hoof buffers also improved the overall mobility of the horse. Continental organized the production and distribution of the hoof buffers which each carried an icon that displayed the jumping horse.
The horse logo is used because of the distinct qualities of the horse: strength, agility, and endurance.
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Headquarters: Hanover, Germany
Official Site: www.continentaltire.com
Continental was founded in 1871 as a rubber manufacturer, Continental-Caoutchouc und Gutta-Percha Compagnie. In 1898, Continental started development and production of the vehicle tires with plain tread, which was the major success of the brand. In 1904, Continental became the first company in the world to manufacture grooved vehicle tires.
As of 2019, Continental is the 4th largest tire manufacturer behind Bridgestone (Japan), Michelin (France), and Goodyear (United States).
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